AT&T Foundry
Brand Identity
The AT&T Foundry is a worldwide network of innovation centers where AT&T’s engineers, designers, developers, and business experts partner with startups, technology collaborators, and enterprise customers to test and prototype solutions for some of today’s most challenging business problems.
Using a new value proposition as its foundation, we were tasked with developing a new visual identity that focuses on the concept of positive connection and celebrates the exponential value that the AT&T Foundry adds to problem solving. The new identity positions this team at the center of innovative problem solving and cross-functional collaboration.
I partnered with a team of internal stakeholders and Interbrand NY to launch a refreshed visual identity system that defines the role, purpose and value of AT&T Foundry while establishing a cohesive design language across all communications.
