AT&T Developer Summit
The AT&T Developer Summit is a four-day interactive event at CES that brings together developers, experts, and innovators to experience the latest in technology.
I led a team, including internal business partners and Interbrand NY, to develop an identity system that embodies the theme of the event, generates audience and press excitement, and provides a visual foundation to create a cohesive brand experience across all event touch points. The identity system was designed to grow over multiple years, creating an identifiable experience year-after-year while allowing for flexibility and creativity in storytelling and messaging.
