AT&T Executive Briefing Center

Created as a forum to deliver personalized, immersive, industry-leading customer briefings that showcase AT&T’s unique and innovative products and solutions, the AT&T Executive Briefing Center combines state-of-the-art technology with elegant collaborative design and immersive brand storytelling. The center features three briefing rooms, two private dining rooms, a digital hub, a media gallery, and drop-in offices—balancing open space for collaboration with privacy for in-depth, customized discussions.

The design leverages architecture, static and motion graphics packages, digital media assets, integrated leading-edge technologies, immersive branded sonic platforms, animated data visualizations, and software driven multimedia systems. As a result, this space fully immerses customers in the AT&T experience, helping them understand how AT&T can enable their businesses to succeed today and in the future.

Throughout this multi-year project, I partnered with a cross-functional team of internal stakeholders, executive leadership, and external agency partners, including Ralph Appelbaum Associates, The Mill, Control Group, and Man Made Music, to provide brand guidance, design direction, and thought-leadership for the design of the space and development of the content.

The AT&T Executive Briefing Center has been recognized and awarded by The Chicago Athenaeum Museum of Architecture and Design - GOOD Design Awards Environmental Award, and the Graphis Design Annual 2017 Award for Exhibit Design - Gold Award.